Covariance Dashboard
Revenue impact analysis from advertising and pricing levers
Revenue Impact
$16,713
from 10% ↑ in spend
Percentage Change
+3.0%
expected revenue picked_up increase
Correlation Strength
0.207
Weak relationship
Slope Coefficient
3.1446
Δrevenue_picked_up per unit Δspend
LEVER:
OUTCOME:
CHANGE:
Impact Projection: spend → revenue picked_up
Based on historical covariance analysis
Current spend$53,150
Proposed spend (+10%)$58,465
Current revenue picked_up$548,433
Projected revenue picked_up$565,147
Expected Gain: $16,713 (3.0% increase)
Top Revenue Opportunities
Highest-impact levers ranked by slope coefficient
1
Increase adr
→ revenue picked_up
+$29,569
r=0.74
2
Increase spend
→ revenue picked_up
+$16,713
r=0.21
3
Increase clicks
→ revenue picked_up
+$27,558
r=0.60
4
Increase adr
→ conversions
+$415
r=0.45
5
Increase adr
→ bookings
+$61
r=0.54
Covariance Matrix
How strongly each lever correlates with revenue outcomes
Strong +
Moderate +
Neutral
Weak -
Strong -
revenue picked_up
occupancy
bookings
conversions
spend
impressions
clicks
adr