Incrementality Dashboard
Causal impact analysis of marketing spend on revenue and sell-through
Incremental Revenue
$-35,466
Incremental ROI
-175%
Test vs Control Lift
-0.0%
Statistical Confidence
0%
CHANNEL:
OUTCOME:
Test vs Control Analysis
Comparing high-spend months (≥median) vs low-spend months
SPEND COMPARISON
High Spend Months
$20,720
Low Spend Months
$19,881
REVENUE LIFT
-0.0%
$-12
Incremental revenue from google ads advertising
OCCUPANCY LIFT
+14.0%
+138.1 pts
Incremental occupancy percentage points
Spend vs revenue picked_up
Monthly relationship showing causal impact
- Spend
- revenue picked_up
Slope Coefficient:-1.7470
Correlation (r):-0.015
Incrementality Metrics by Outcome
| Outcome | Baseline | Incremental Lift | % of Total | ROI | R² | Confidence |
|---|---|---|---|---|---|---|
| revenue picked_up | $744,687 | $-35,466 | -5.0% | -175% | 0.00 | 0% |
| occupancy | -614.4% | +1667.4% | +158.4% | 8% | 0.18 | 18% |
| bookings | 2.2K | +-722 | -49.5% | -4% | 0.01 | 1% |
| conversions | 13.3K | +-11330 | -569.9% | -56% | 0.23 | 23% |