Competitor Sphere

Monthly brand competitiveness score vs. competitors

Primary competitor:

2026-06

Trailing

0 — At Risk5 — Leading

Competitiveness score over time (0–5)

Avg SEO Rank#13.4

Avg CTR3.4%

Our Brand vs Competitor A vs market average

Positive = Nodal leads, negative = competitor leads

Awareness

63.4

Competitor A: 53.5

+9.9 pts

Consideration

65.8

Competitor A: 57.9

+7.9 pts

Preference

62.2

Competitor A: 73.8

-11.6 pts

Recommend

73.9

Competitor A: 55.5

+18.4 pts

Impression

68.2

Competitor A: 54.9

+13.3 pts

vs Competitor A & market average

Gaps to Close

Preference-5.0 pts behind avg

Invest in loyalty programmes, direct purchase incentives, and price parity.

Competitive Strengths

Awareness+0.2 pts ahead

Maintain momentum — double down on what's driving this advantage.

Consideration+7.2 pts ahead

Maintain momentum — double down on what's driving this advantage.

SEO Signal

Organic rank averaging #13.4 — below the top 5. Prioritise SEO to capture branded search.

Overall score: 2.6/5 — Below market average. Prioritise Awareness and Consideration as the highest-impact levers.