Customer Insights
Understand purchase patterns by market and category. Use this report to analyse return rates and margin by product set across channels.
Media → Purchase = time between first website visit and a purchase
Purchase → Delivery = time lag between purchase date and delivery date
Total Lag = sum of both
Avg Media → Purchase
15.9 days
Avg Purchase → Delivery
32.7 days
Avg Total Lag
48.6 days
Avg Revenue
HK$1,692
Time Lag by Customer Region
Average days (Media → Purchase vs Purchase → Delivery)
- Media → Purchase
- Purchase → Delivery
Time Lag by Category
Average days per category
- Media → Purchase
- Purchase → Delivery
Purchase → Delivery Lead Time Distribution
How far in advance customers purchase
Time Lag by Traffic Source
Avg total lag and orders per channel
- Avg Total Lag (days)
- Orders
Detailed Breakdown by Customer Region
| Customer Region | Orders | Avg Media → Purchase | Avg Purchase → Delivery | Avg Total Lag |
|---|---|---|---|---|
| Singapore | 29 | 18.9 d | 35.6 d | 54.5 d |
| UK | 25 | 16 d | 37 d | 52.9 d |
| Germany | 25 | 15.6 d | 35.2 d | 50.9 d |
| USA | 21 | 12.7 d | 34.9 d | 47.6 d |
| France | 22 | 15.4 d | 32 d | 47.5 d |
| Canada | 23 | 14.6 d | 32.8 d | 47.4 d |
| Australia | 30 | 17.9 d | 27 d | 45 d |
| Japan | 25 | 14.4 d | 28 d | 42.4 d |